When we received a call from Dubai Design & Fashion Council just before Christmas, informing us of our selection to showcase at London Fashion Week, it was a Christmas present come early! A fortnight before the call we had been asked to apply for the showcase which is held at Fashion Scout – a renowned platform for launching new brands in London. With a demanding and pressing time limit, Deborah put together a submission to DDFC and FAD Dubai, showcasing drawings, inspiration, textures, brand info and ethos and heading down to D3 to present in front of a panel of judges, including the renowned creative Reem Acra- A Lebanese designer based in New York, known for her exquisite gowns and red carpet show stoppers.
DDFC and FAD Dubai chose Deborah Henning to showcase in this first collaboration between Dubai and London, the excitement grew and the team began building the collection. So much to think about! Collection, fabrics, trims, make up, shoes, hair, models, music..! The list goes on! Feeling blessed for this opportunity, we plan to create a beautiful collection for showcasing our debut show at LFW!