Having a dream about being your own boss and actually taking the plunge are two very different things.. To walk away from your well paid 9-5 to take ownership of your own idea and business can be daunting.. How to begin? How much to invest? How to start the design process? Where to produce? There are so many questions that need answering and as a start-up, theres so much info out there its hard not to get lost in the overload of advice. So before you head off to the local book store to read up on how to be an entrepreneur, the best place to start is with YOU. What’s your idea and what’s the story? These are the 2 key components to your first footsteps, from this everything else will grow. It sounds basic, but so many businesses and brands don’t know their own identity and business idea inside out, and if you don’t, then for sure your customers wont.


Start with outlining your key idea, how is it different, what does it provide, who does it provide for and whats the story behind your idea? Is it based on a drive out of necessity or is it a life long dream thats finally coming to fruition? You, your story and your driver will be the foundation upon which you can build your ideas.

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Start with brainstorming the idea, write everything down that you know about the business you want to create and then answer the following questions:

  • What does the company do?
  • What is unique about the company
  • What problem does it solve?
  • What is the story behind the brand?

Once you’ve answered these initial key questions, you are on your way to getting your ideas in place and building on your concept. The more info you have here, the easier it will be for you to do the next steps in business and these points will go on the feed your identity, use of imagery, social media plan and marketing strategies. If you can solidly prove there is a need for what you are supplying and you have a good brand story, you’re on to a winner.

Good Luck!

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Deborah x